Berlin, Hamburg Internationale Betriebswirtschaftslehre -Digital Marketing

Fine-tuned marketing strategies drive the core decisions of any modern business. The days of guessing are over – hard data and customer insights now allow marketers to craft laser-targeted messages to an engaged audience. In other words, skilled digital marketing directly influences revenue.

The distinguishing feature that sets this programme apart is that it is a business administration degree by nature — it sets you up for a solid career in this environment.

The focus on digital marketing takes a broad approach. Instead of confining you to specialist roles, this comprehensive teaching method gives you flexibility in your career choices. As a result, the knowledge and competencies you earn last longer than the fast-paced technological innovations in this field.

Based in Berlin, Germany's tech hub and startup capital, we designed this industry-friendly bachelor's degree especially for you – to explore different management disciplines and deepen your knowledge in the operational fields of digital marketing.

Your skills from this International Business Administration degree will allow you to navigate a business of any size through the stormiest of waters.

Your curriculum includes specialised marketing topics such as brand management, communication, online marketing, advertising psychology, and hands-on projects to develop your creative, social, and analytical skills.

You will also graduate with a deep understanding of the guardrails that guide successful businesses, such as international business law, investment management, and accounting.

Enhance your experience with the following choices:

• 6 Semester / 3-year option (Fast Track)
• 7 Semester / 3.5-year option (International Experience Track – includes internship/semester abroad)

To submit your application, please provide us with the following:

• General higher education entrance qualification (Abitur) or university of applied sciences entrance qualification (Fachhochschulreife). In case you have not graduated yet, please apply with your existing transcripts or your latest interim certificate. However, we need your final degree certificate before you can start your studies.
• Please note that applicants with foreign degrees might be eligible for direct entry. This means that applicants who meet the requirements DON'T need to do a foundation year before starting their Bachelor's.
• Proof of English language proficiency
• Curriculum vitae
• Copy of your passport/ID

Please find the Application and Late Arrival deadlines here.

We are happy to welcome you to our university. This is our application process:

1. You submit your online application via the SRH application portal
2. If you meet the admission requirements, we will invite you to a personal/phone interview
3. If the interview is successful, you will receive an acceptance letter and the study contract
4. You sign the study contract and send it back to us
5. You pay the enrolment fee
6. You receive your letter of admission
7. You take part in our Welcome Week and then you are good to go!